Outdoor advertising operators often encounter displays across Los Angeles that raise questions about compliance with local regulations. These might include billboards converted to digital displays without visible permits, large advertisements placed on utility poles or public property, or oversized signs located in areas with specific size or lighting restrictions. While some of these displays may be operating legally under non-conforming use rules or regulatory exemptions, others may fall into gray areas—or be outright illegal but unenforced.
As regulations evolve, understanding your rights and responsibilities as an operator is more important than ever. At Hamlin | Cody, we help outdoor advertising businesses navigate the complexities of local ordinances, protect their investments, understand Los Angeles sign ordinances, and prepare for potential regulatory changes. Here’s what you need to know about the city’s latest efforts to address illegal off-site signage.
Proposed Changes to Address Illegal Signs
Last fall, Councilmember Bob Blumenfield (District 3) introduced a motion that, if approved, could significantly impact the enforcement landscape for unpermitted illegal off-site signs in Los Angeles. The motion directs the City’s Building and Safety and Planning Departments, in consultation with the City Attorney, to draft a proposed ordinance. The sign ordinance would aim to:
- Increase fines and penalties for unpermitted illegal off-site signs.
- Explore basing fines on a multiple of the income generated from the illegal sign, making penalties proportionate to the profits gained from non-compliance.
These penalties underscore the financial risks associated with operating illegal signs. Should Los Angeles adopt such updates to its sign ordinance, outdoor advertising operators could face significant liabilities.
A Look at Existing Penalties
Heavy fines for illegal signs are not unprecedented. Under California’s Outdoor Advertising Act, penalties for non-compliant signs can be severe. For example, a penalty of $10,000 plus $100 for each day the sign remains non-compliant may be assessed if the sign does not conform and cannot be brought into compliance with state statutes.
Additionally, the gross revenues generated by the unauthorized sign—whether received by the operator or owed to them—may be subject to disgorgement.
These penalties underscore the financial risks associated with operating illegal signs. Should the City of Los Angeles adopt a similar approach to enforcement, outdoor advertising operators could face significant liabilities.
What Does This Mean for Outdoor Advertising Operators?
For operators, understanding the regulatory landscape is crucial to avoiding costly fines and penalties. While many signs may appear to operate legally due to exemptions or historical status, others may be subject to greater scrutiny under any new enforcement framework. If the proposed ordinance moves forward, it could signal a shift in the City’s approach to handling unpermitted illegal off-site signs, making compliance even more important.
Staying Informed About Changing Billboard Law
Whether you’re managing existing signage or planning new installations, staying up-to-date with evolving regulations is key. To follow the City’s progress on this matter, you can review File No. 24-1359 on the Council File Management System (CFMS). For more personalized guidance, Hamlin | Cody is here to help. With extensive experience navigating outdoor advertising regulations, including the sign ordinance in Los Angeles, we can provide the insights and support you need to protect your operations.