- Why do you want a billboard?
If it is because you want a sign to advertise your own business, then it's not likely a billboard that you seek. It's an on-premises sign. Typically, billboards advertise businesses, products, and services that occur somewhere other than where the billboard is located. On the other hand, if you are already a landlord and want to increase your rent per square foot with a lucrative real estate investment, then a billboard can offer you unique advantages by creating a new income stream, maximizing utility in underused property, and increasing resale value.
- Is your property suitable for a billboard?
Before diving into the decision to install a billboard on your property, it's important to assess whether your property is suitable for it. Consider factors such as location, visibility, and zoning regulations. Is your property situated in a high-traffic area with good visibility? Are there any restrictions or permits required by local authorities? Are there existing onsite obstructions? Conduct thorough research and consult with relevant professionals to determine if your property meets the necessary criteria.
- What are the potential financial benefits?
Installing a billboard can provide you with a new income stream. By leasing the advertising space to businesses, you can generate passive income that increases your rent per square foot. Evaluate the market demand for billboard advertising in your area and assess the potential revenue it can generate. A well-placed billboard can enhance the value of your property, making it more attractive to potential buyers or tenants in the future.
- What Are the legal and regulatory considerations?
Billboard installations are subject to various legal and regulatory considerations. Familiarize yourself with local laws, zoning regulations, and permit requirements. Determine what are the restrictions on billboard size and placement, and does the entitlement process work. California operates under the state Outdoor Advertising Act. Consult with experienced legal professionals to ensure compliance with all relevant regulations. Failing to adhere to the applicable laws can result in fines, legal issues, and even the removal of the billboard.
- What is the long-term plan for your property?
Installing a billboard is a decision that should align with your long-term plans for the property. Consider how the presence of a billboard may affect the property's aesthetics, tenant satisfaction, and future development plans. If you have plans for significant renovations or redevelopment in the future, a billboard may not be a suitable investment. Evaluate whether the billboard aligns with your overall property goals and objectives. And don’t forget to consider what might happen next door. Are there future development plans that might obstruct the display?
Hamlin | Cody Billboard Experts
Our attorneys at Hamlin | Cody have been practicing billboard law for over 35 years. With a deep understanding of the laws and regulations that govern billboards in California and throughout the United States, we have dealt with a wide array of billboard-related matters. Our experienced billboard attorneys understand the value that a billboard provides. We are dedicated to helping our clients achieve value and provide them with the tools, knowledge, and expertise expected of the highest quality legal representation.