Category: Billboard Law

Shifting from the static image of the 19th-century billboard to the captivating dynamism of digital OOH displays, the advertising landscape is constantly evolving. As our world becomes increasingly connected and mobile, OOH advertising remains essential, continuously adapting to captivate audiences and influence decisions on the go. A recent study, released by the Outdoor Media Association […]

Regardless of the highway or interstate you travel on in the United States, billboards likely dot the landscape. Yet, are you familiar with the regulations governing their placement? Originally intended to establish controls leading to the gradual elimination of billboards, the Highway Beautification Act of 1965 now mandates states to uphold “effective control” over outdoor […]

Billboards stand tall as iconic landmarks in the advertising landscape, providing businesses with a powerful means to reach their target audience. Behind the scenes, the negotiation of billboard lease rates is a nuanced process influenced by various factors. In this article, we delve into the intricacies of billboard lease rates and the key factors that can […]

Billboards are a powerful form of advertising, but they are ineffective if they cannot be seen. We've previously explored the “10 Essentials in a Billboard Easement Agreement.” We’ve told you a billboard easement grants the billboard owner perpetual use of a portion of the property to  protect the sign’s visibility from the roadway. Now let’s take […]

When it comes to leasing land for a billboard, it’s crucial to understand that the fate of your billboard may be tied to the lease terms. Specifically, if you allow a lease to expire without removing your billboard, it could potentially become a permanent fixture considered part of the real estate. In this blog, we […]

Why do you want a billboard? If it is because you want a sign to advertise your own business, then it's not likely a billboard that you seek. It's an on-premises sign. Typically, billboards advertise businesses, products, and services that occur somewhere other than where the billboard is located. On the other hand, if you […]

Billboards have been a part of the American scenery for over a century, continually evolving and changing. They have progressed from the pastoral paintings of corn on barns to the dazzling LED displays of Times Square. Despite the evolution of advertising, billboards have remained a steadfast and ubiquitous presence. When it comes to leasing a […]

OOH Through the Ages Out-of-home (OOH) advertising dates back to the earliest civilizations. By World War II, roadside signs had become ubiquitous, and advertisers sought out more creative ways to grab drivers' attention. In speaking with jurors in eminent domain cases, we learned that roughly 25% of people like billboards. About 50% think they are […]

Billboards can be used to promote and market your own business, or rented to others to promote and market their businesses. While you can build your own billboard, there’s more to it than installing a sign. If you want to rent the use of the billboard to others, you will have the same issues as […]