Trends Shaping the Future of OOH Advertising

OOH advertising trends

Shifting from the static image of the 19th-century billboard to the captivating dynamism of digital OOH displays, the advertising landscape is constantly evolving. As our world becomes increasingly connected and mobile, OOH advertising remains essential, continuously adapting to captivate audiences and influence decisions on the go. A recent study, released by the Outdoor Media Association (OMA), shows that Out of Home advertising is #1 for driving brand awareness and desirability.

For those navigating the intricate world of OOH advertising in California, legal challenges and transactions require a specialized approach. With a proven track record since 1985, Hamlin | Cody is your trusted partner for navigating the complexities of billboards and outdoor advertising. From transactions to litigation, we have a wealth of experience in successfully managing cases involving commercial development, sign plans, permitting, leases, and disputes over ownership and control.

Hamlin | Cody OOH Advertising Experience in Action

Confiscatory Business License Tax Resolution:

Our proactive legal approach came into play when a city imposed a confiscatory business license tax. We promptly filed a lawsuit on behalf of our clients, presenting well-researched findings to the city's attorney. Through negotiations, we achieved a reasonable and acceptable annual fee, protecting our clients' interests.

Landowner-Billboard Company Negotiations and Disputes:

Hamlin | Cody has successfully negotiated deals between landowners and billboard companies. In cases of disputes, we've handled claims including breach of contract, quiet title, nuisance, trespass, and unfair competition. Our mediation service caters specifically to billboard companies and outdoor-related issues.

Regulatory Compliance for Cities and Counties:

Understanding the delicate balance between regulation and industry needs, we've assisted cities and counties in drafting and amending ordinances. Our experience extends to crafting amendments to the Outdoor Advertising Act and aligning state and local regulations.

Trends Shaping Outdoor Advertising in LA:

  • Digital Transformation: LA's outdoor advertising landscape is evolving with dynamic, digital displays that allow real-time content changes, providing advertisers with flexibility and relevance.
  • Data-Driven Insights: Advertisers leverage data for effective audience targeting, utilizing location-based data, foot traffic patterns, and weather conditions to enhance the impact of their campaigns.
  • Sustainability: Advertisers incorporate sustainable materials and eco-friendly practices into campaigns reflecting the city's environmental consciousness.
  • Integration with Mobile and Social Media: Outdoor advertising seamlessly integrates with mobile and social media platforms, extending campaign reach beyond physical spaces.

OOH Advertising Needs? Contact Hamlin | Cody

As the advertising ecosystem evolves, Hamlin | Cody remains committed to providing tailored legal solutions, ensuring our clients navigate the dynamic intersection of law and innovation in outdoor advertising. The collaboration between legal experience and industry trends positions us as a steadfast partner, ready to guide our clients towards success in the ever-evolving world of outdoor advertising. Give us a call: 310-216-2165.